ALL EARS
The Women's category presence in Footasylum was growing and flourishing, so it felt like it was the right time to look at developing a stand alone women’s concept. This new store concept would need to elevate the women’s category, but be unmistakably Footasylum.
NUTS, BOLTS,
BEAUTY
The concept was tested in key locations throughout the country as a shop in shop concept first, then after fine tuning it, this was adapted to its first stand alone store setting in Leeds.
The concept was well received by shoppers and the business. Its first high profile store would be Westfields Stratford, London.
Confidence
catalysed
The Women’s concept has moved from strength to strength with prime location in the Oxford street store and the upcoming Bullring flagship, plus plans for more stores in the coming year.
SPACES THAT MOVE BRANDS
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SPACES THAT MOVE BRANDS •