ALL EARS

The first of a trilogy of three stores that would become the three biggest in the estate. An adapted and improved second version of the new store concept we first tested out at Newcastle was ready to go.

NUTS, BOLTS,
BEAUTY

A supersized brief and new approach to digital content pushed the concept further. New digital integrated fixtures, fitting room lounge and an LED wrapped entrance made Lakeside a phenomenal success.

Confidence
catalysed

The own-able identity of the new store concept brought fresh impetus to store development. A take down version to complement the new concept will be an important part of the ambitious growth plans for 2024.