ALL EARS
The third & final flagship of 2023 needed to build on the success of Oxford Street and Lakeside while consolidating the concept to create the final template the a 2024 store development push. The store would also see a the inclusion of a strong women’s store in the basement.
NUTS, BOLTS,
BEAUTY
A powerful digital shopfront helps the store really stand out from the crowd in the Bullring shopping centre. An emphasis on leading customers down to the women’s category is beautifully sign posted with elegant illuminated staircase housing mannequin displays.
Confidence
catalysed
The Bullring Flagship brings together all the key successes of 2023 in one site, a unique new women’s concept, a confident approach to in store digital and a refined and singular store concept that will provide the foundation for a new era of physical retail for Footasylum.
SPACES THAT MOVE BRANDS
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SPACES THAT MOVE BRANDS •