ALL EARS

Oxford Street was our dream, golden-ticket location for a retail brief. Having tasked us with developing a series of concepts across flagship stores, women’s and digital, Footasylum trusted us with the ultimate challenge: to light up its Oxford Street branch.

NUTS, BOLTS,
BEAUTY

With foundational principles for the concept in place, the retail challenge was to apply them in seamless, disruptive and awe inspiring ways. Mission accepted – we set about raising the bar for Oxford Street.

Confidence
catalysed

‘This is the start of the revolution’ was overheard among staff at the preview night of the first Footasylum megastore on the world’s most famous shopping street.

Universally acclaimed by brand partners and industry press, retail confidence had been instilled.