ALL EARS
Footasylum wasn't comfortable with its flagship store concept – not wanting to start over, but not sure what to keep either. The brand needed fresh eyes and a fresh approach to transform its stores.
NUTS, BOLTS, BEAUTY
We needed to establish the core identity of the existing concept – to ascertain which elements were icons of the brand with the power to provide a platform that would elevate the store concept.
With this information, the next step was to create a fresh, authentic brand space full of energy, storytelling and the latest digital technologies.
Confidence catalysed
The store drove a new sense of confidence in Footasylum’s physical retail proposition. The store would be a catalyst for a fresh approach, with ambitious new sites, a standalone women’s concept and an energetic drive on digital in-store.
SPACES THAT MOVE BRANDS
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SPACES THAT MOVE BRANDS •